OPEN LETTER to Twitter’s top 20 advertisers

Elon Musk’s takeover of Twitter came with his promise to advertisers like you that the social network would not transform into a “free-for-all hellscape” and would remain “warm and welcoming to all.”

But beware: Musk’s promises in no way accurately portray his plans for Twitter, nor are they a reflection of the evolving reality of the platform as it transforms by the minute under Musk. If Elon Musk follows through with just a fraction of what he has already committed to doing, then Twitter will not and can not be a safe platform for brands. Urgent action is needed by advertisers.