On Thursday, the Center for Countering Digital Hate (CCDH), a member of the #StopToxicTwitter coalition, released research showing Elon Musk’s ongoing failure to protect the brand safety of Twitter’s few remaining major advertisers, including companies with advertising and sponsorship deals for the upcoming Super Bowl.

In light of this research, the #StopToxicTwitter coalition — consisting of more than 60 civil-society and civil-rights groups — is renewing its call for companies to join the 500+ advertisers that stopped advertising on Twitter and send a strong message to Elon Musk that they will not bankroll hate and disinformation.

Today, for the first time since Elon Musk took over Twitter, the #StopToxicTwitter coalition, made up of more than 60 civil rights and civil society groups, issued an urgent call to Twitter advertisers, demanding they stop buys on the platform in the wake of Elon Musk’s sweeping layoffs.

Elon Musk’s takeover of Twitter came with his promise to advertisers like you that the social network would not transform into a “free-for-all hellscape” and would remain “warm and welcoming to all.”

But beware: Musk’s promises in no way accurately portray his plans for Twitter, nor are they a reflection of the evolving reality of the platform as it transforms by the minute under Musk. If Elon Musk follows through with just a fraction of what he has already committed to doing, then Twitter will not and can not be a safe platform for brands. Urgent action is needed by advertisers.

On Tuesday, more than 40 civil-society groups called on Twitter’s top-20 advertisers to inform Elon Musk that they will suspend all advertising on the platform if he follows through on plans to undermine the social network’s community standards and content moderation. The move follows breaking news that Musk has already frozen many employees’ ability to access content-moderation and standards-enforcement tools that they previously used to protect users from the spread of election disinformation and other toxic content.