Another major ad agency recommends pausing Twitter ad campaigns

It’s the latest in a string of advertisers that have changed plans following the chaos at Twitter since Elon Musk’s takeover. Last week, IPG, another ad agency giant, recommended its clients suspend their advertising on Twitter, according to CNBC. Companies like Volkswagen, General Motors, and General Mills have also pulled ad spending from Twitter in recent weeks.

The majority of Twitter’s revenue comes from ads, and despite Musk’s questionable efforts at soothing their concerns, advertisers are worried about their content showing up next to an influx of hate speech and impersonations. They’re also concerned about Musk’s own tweets, like his threats to “thermonuclear name & shame” advertisers who pull their money from the platform.