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Twitter advertisers aren’t happy with ads appearing on pages of white nationalists

Ads for around 40 high-profile brands and organizations have been spotted on the Twitter pages of white nationalists, according to a report from The Washington Post. Ads from brands including Amazon, Uber, Snap, and GoDaddy, media companies like USA Today and Morning Brew, and even one government organization, the US Department of Health and Human Services, were seen on the offending Twitter pages.

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The Verge Accountable Tech The Verge Accountable Tech

Another major ad agency recommends pausing Twitter ad campaigns

It’s the latest in a string of advertisers that have changed plans following the chaos at Twitter since Elon Musk’s takeover. Last week, IPG, another ad agency giant, recommended its clients suspend their advertising on Twitter, according to CNBC. Companies like Volkswagen, General Motors, and General Mills have also pulled ad spending from Twitter in recent weeks.

The majority of Twitter’s revenue comes from ads, and despite Musk’s questionable efforts at soothing their concerns, advertisers are worried about their content showing up next to an influx of hate speech and impersonations. They’re also concerned about Musk’s own tweets, like his threats to “thermonuclear name & shame” advertisers who pull their money from the platform.

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