Ad Giant Interpublic Group Advises Clients to ‘Pause’ Twitter Ad Spending for a Week

Advocacy organizations are placing pressure on advertisers. On Tuesday, 40 groups banded together to send a letter to some of Twitter’s top advertisers urging them to demand “the maintenance of basic brand safety standards and community guidelines.” Among the marketers who received the missive were Amazon, Anheuser-Busch, Apple, Capital One Financial Corporation, CBS, CenturyLink, Coca-Cola Company, Comcast Corporation, Best Buy Co., Disney, Google, Home Box Office, IBM, Merck & Co., Meta Platforms, Mondelez International, PepsiCo, Procter & Gamble, Unilever and Verizon. Among the organizers are Free Press, Accountable Tech and Media Matters for America.