The #StopToxicTwitter coalition urging brands to stop advertising on Twitter has resulted in 'a massive drop in revenue,' Musk says: 'They're trying to destroy free speech in America.'
Advertisers have been suspending their use of Twitter to promote their brands following Elon Musk's $44 billion takeover of the social platform, leading to a "massive drop in revenue," the new owner tweeted Friday.
The #StopToxicTwitter coalition, a growing group of advocacy organizations and media watchdogs including Media Matters for America, Accountable Tech, and the NAACP, has urged major Twitter advertisers to push Musk to embrace content moderation or boycott the platform entirely over worries of increasing extremism and hate speech.
40 justice organizations and media watchdog groups call on top Twitter advertisers to demand Elon Musk adhere to brand-protecting community safety rules
In response to Elon Musk's takeover of Twitter, 40 justice organizations and media watchdog groups on Tuesday sent a letter to top advertisers on the social platform, urging them to push Musk to embrace content moderation or boycott Twitter entirely.
Under Elon Musk's leadership, Twitter could become a 'supercharged engine of radicalization,' critics warn
"Elon Musk's acquisition and subsequent running of Twitter will radically transform the current information landscape in much the same way that the emergence of Fox News changed the information landscape back in the late '90s — and we will all be worse off for it," Angelo Carusone, president of the left-leaning nonprofit media watchdog Media Matters for America, said in a statement, predicting the rise of right-wing extremism as a direct result of Musk's leadership.