Twitter’s Ad Volume Dropped By Nearly 50% In November

Twitter was already facing several challenges with advertisers even before Elon Musk acquired the company. Twitter was facing strong competition from larger and faster growing social media platforms, Also, advertisers emphasize on enhanced targeting with business outcomes and a sluggish ad economy have also imperiled their revenue forecasts. To date, Elon Musk’s takeover has only exacerbated its already precarious ad revenue means.