NAACP and ADL call for Twitter ad boycott after Musk reinstates Trump

Civil rights organizations are calling on advertisers to boycott Twitter in response to Elon Musk's weekend decision to reinstate former President Donald Trump's account on the social media site.

Banned from Twitter in 2021 because of concerns he could incite further violence following the January 6 assault on the U.S. Capitol, Trump was reinstated on the platform on Saturday based on the results of a Twitter poll posted by Musk.

"The people have spoken. Trump will be reinstated. Vox Populi, Vox Dei," Twitter's new CEO tweeted, using a Latin phrase meaning "the voice of the people, the voice of God."

Now, groups including the National Association for the Advancement of Colored People and the Anti-Defamation League say Twitter's billionaire owner is breaking his previous commitment to create a "content moderation council" before reinstating controversial accounts.

After his $44 billion takeover of Twitter, the Tesla founder in late October declared he would form the council with "widely diverse viewpoints," saying that no one whose account has been banned would be allowed to return to the platform before that group has a chance to meet.