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Balenciaga has become one of the first major fashion brands to leave Twitter amid concern over Elon Musk's takeover

Balenciaga has become one of the first major fashion brands to leave Twitter amid concerns about the platform's future under Elon Musk.

Representatives for Balenciaga confirmed to Vogue on Monday that the company's Twitter account had been removed but did not comment publicly on the reasons behind the decision.

The brand follows the departure of several celebrities and public figures, including Shonda Rhimes and Gigi Hadid, who have expressed concerns over Musk's leadership.

Concerns over content moderation and a rise in hate speech are some of the common reasons cited by those choosing to abandon the platform.

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Musk Says Twitter Had ‘Massive Drop’ in Revenue on Ad Pullback

Elon Musk said that advertiser fears over content moderation on Twitter Inc. caused a “massive drop in revenue” at the platform even though no changes have been made.

The comments come after brands including Audi, Pfizer Inc. and General Mills Inc. said they planned to temporarily pause spending on the platform while they wait to see how it evolves under Musk’s leadership.

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Twitter’s Top Advertisers Are Being Urged to Avoid Site If Musk Lowers Standards

Twitter Inc.’s top advertisers are being urged by dozens of advocacy groups to boycott the platform if its new billionaire owner Elon Musk lowers safety standards for content.

The groups pressed companies including Apple Inc., Best Buy Co., Coca-Cola Co. and Verizon Communications Inc. in a letter to their chief executive officers Tuesday to commit to stop advertising on Twitter if Musk allows hate speech, misinformation and conspiracy theories to flourish on the platform.

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