After Elon Musk’s antics on Twitter, advertisers may think twice for now

Also on Monday, Angelo Carusone, CEO of media watchdog Media Matters for America, tweeted calling on major Twitter advertisers “to be putting pressure on Twitter right now” to better address the increase in hate and other toxic content. On Tuesday, a group of more than 40 civil society organizations, including Media Matters, the NAACP, GLAAD and the Center for Countering Digital Hate, sent an open letter to Twitter’s top advertisers calling on them to halt advertising on the platform if Musk cuts back on content moderation. 'Advertisers are very sensitive to the changing landscape of social media,” said Atkin, adding that the question for Twitter is now “whether Elon Musk can continue to broker trust with advertisers or if he’s going to continue to sow uncertainty and fear.”