Elon Musk says Twitter takeover has been ‘painful’ but the company is now ‘roughly breakeven’

Since taking over the platform in late October, Twitter has suffered a mass exodus of top brands as Musk relaxed some content moderation policies, restored incendiary accounts and made a number of erratic remarks concerning politics and world affairs. Musk, who has previously tweeted about his hatred for advertising, made a quick bet on bolstering a paid subscription offering instead, but it has reportedly struggled to gain traction.