Elon Musk says Apple has mostly stopped advertising on Twitter

A person familiar with the matter confirmed that Apple has pared back its Twitter ads. The Cupertino, Calif.-based company holds meetings with Twitter to discuss various issues — roughly once a week — just as it does with other major social networking apps, including Facebook and Instagram.

A number of large companies have paused their ads on Twitter since Musk took over the company. The exodus included General Mills Inc. and Pfizer Inc., and the billionaire acknowledged that the defections led to a “massive drop” in revenue.